News and notes related to the book by Matthew Guerrieri, published by Alfred A. Knopf.
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Straw Man
A recent commercial for the ampm chain of convenience stores, found across the Western United States. Other Beethoven-5-based commercials are discussed in Chapter 7 of The First Four Notes. Fun fact: in the early 50s, Bobby Darin and Don Kirshner (the man behind the Monkees), then both working in the advertising industry, pitched a jingle based on the Fifth to promote a German airline company. They were, not surprisingly, turned down.
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